Extend your search services with competitive intelligence searching

 
Rae Ann McHugh
Thomson Scientific
July 2007

Thomson Scientific has expanded its Search Services to include competitive intelligence searching, a move designed to help organizations monitor their competitive environment. By combining search service offerings with leading analysis products such as Aureka® and Thomson Data Analyzer®, Thomson Scientific provides a unique solution for customers.

To maintain a competitive edge in any industry, companies have to keep a close eye on the competition. That's why access to competitive intelligence is critical to the success of any organization. For many, however, researching competitors falls low on the priority list for several reasons: they are short-staffed, short on time or simply lack the resources and expertise needed to conduct actionable research.

That's where Thomson Scientific can help. The company recently added Competitive Intelligence research to its Search Services offerings, a service that will nicely complement the Intellectual Property research service currently provided to customers. Professional researchers utilize their expert knowledge and search skills to provide information that companies can use to make faster, more knowledgeable decisions.

Enhance the quality of your decision making
In order to stay on top, companies need to closely monitor their competitive environment, and utilize that information to make informed decisions about everything from marketing, R&D and investing tactics to long-term business strategies. To help customers with this effort, Thomson Scientific now provides in-depth research and analysis in the following areas:

  • Company research
    Learn everything about a specific company, including its annual and quarterly financial data, stock information, company history, officers, subsidiary or parent listings, competitors, performance predictions, financial growth, profit margins, IP holdings, M&A activity and more.
  • Industry research
    Track consumer trends, competitor marketing and advertising strategies, new and emerging product lines, personnel changes, market share, sales figures, pricing trends, distribution channels, industry newcomers, patent trends for particular industry segments and earnings potential of new markets.
  • Intellectual Property
    Identify the patentability and novelty of an invention with a comprehensive prior art search, and determine whether your company has the freedom to operate in a particular area. Also, companies can ensure their Intellectual Property rights with infringement and freedom to exclude research.
  • People Research
    Thomson Scientific can create a list of who's who featuring company officer biographies, key inventors, expert witnesses, technology owners and more, including credentials for new or target employees, bibliographies and documents for non-U.S. professionals, and background ownership of inventors and trademarks.
  • Product Research
    Track brands by company, market share, market size, pipelines, product launches, products in the news, company's patents, licensing potential, distribution channels, patent citations, patent infringements, technical literature, competitive landscapes and technology lifecycles.
  • Topical Research
    Follow information on diseases, politics, religion, culture, social policies, the environment — Thomson Scientific can track any topic that customers want to pursue.
  • Customized Research
    Thomson Scientific can build custom searches for customers with specific research needs.

Rely on the experts for your information needs
Thomson Scientific has the global resources, skill and experience to ensure companies get the information they need — and the ability to turn that information into powerful knowledge. Search Services can be applied to a wide range of industries, including automotive, biotechnology, chemistry, electronic engineering, genetics, life sciences, mechanical engineering and pharmaceuticals, among many others.

In addition to competitor and patent research, Thomson Scientific provides Translation Services and Consulting Services. Joined together, Thomson Scientific can provide a total solution to the unique research needs of any organization.